Senior Product Designer + Builder

I design & build
polished products
from complex ideas.

I design & build
polished products
from complex ideas.

Product strategy, thoughtful UX, high-craft interfaces, and hands-on building across consumer, fintech, AI, and early-stage ventures.

Product strategy, thoughtful UX, high-craft interfaces, and hands-on building across consumer, fintech, AI, and early-stage ventures.

Teams I’ve worked with

Teams I’ve worked with

Problems I’ve enjoyed tackling.

"Yasir has a calm demeanor, and a wicked good eye for UX design. He’s thoughtful and patient, while being diligent and creative with his work. He is a great collaborator who works well with creative, strategy, and technology."

Ryan Kite Hedges

SVP, Strategy & Experience at The Marketing Store

"Yasir has a calm demeanor, and a wicked good eye for UX design. He’s thoughtful and patient, while being diligent and creative with his work. He is a great collaborator who works well with creative, strategy, and technology."

Ryan Kite Hedges

SVP, Strategy & Experience at The Marketing Store

A designer’s eye,
A builder’s mindset.

Selected Experience.

The Dobay Creative Co.

Founder & Product Designer

2024–Present

Leading product strategy, UX/UI, and hands-on builds for startups, AI ventures, and growing teams.

Mugen

Staff Product Designer

2020-2022

Led end-to-end product design across the core platform.

Axiom

Designer

2016-2020

Led end-to-end product design across the core platform.

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I’ve always been drawn to building things.
Product design gives me a way to combine that instinct with curiosity about people, systems, and how ideas become useful products.

My best work starts with finding the real problem.
I ask questions, get close to users, and untangle the complexity before moving into flows and interfaces. I carry that thinking from early product direction through UX, visual design, prototyping, and launch.

I care about craft because details shape the entire experience.
Clear structure and thoughtful interactions can make a product feel natural and trustworthy. Increasingly, I also build working products myself, helping me learn faster, test ideas earlier, and design with a better understanding of what it takes to ship.

Principles that shape
how I design and build.

Principles that shape how I design and build.

01

Find the real problem

The first request is rarely the whole problem. I ask questions, get close to users, and understand the system before designing the solution.

02

Make complexity feel simple

Good design does not remove necessary complexity. It gives people a clearer way to understand and navigate it.

03

Craft builds trust

Structure, language, interactions, and visual details all shape how useful and trustworthy a product feels.

04

Build to learn

Working prototypes reveal things static screens cannot. Building helps me test ideas earlier, understand constraints, and make better product decisions.

These principles help me balance user needs, business goals, technical constraints, and the attention to craft it takes to make a product feel clear and complete.

From people I’ve designed, solved, and built alongside.

From people I’ve designed, solved, and built alongside.

Yasir understood our requirements quickly, came up with hi-fidelity design iterations on a fast clip. His ability to synthesize our feedback and incorporate it in the next iteration is exceptional. He also guided the design process effectively, giving us useful suggestions on how to improve the overall user experience.

Dr. Sohaib Khan

CEO · Hazen.ai

Yasir understood our requirements quickly, came up with hi-fidelity design iterations on a fast clip. His ability to synthesize our feedback and incorporate it in the next iteration is exceptional. He also guided the design process effectively, giving us useful suggestions on how to improve the overall user experience.

Dr. Sohaib Khan

CEO · Hazen.ai

Yasir has a calm demeanor, and a wicked good eye for UX design. He’s thoughtful and patient, while being diligent and creative with his work. He is a great collaborator who works well with creative, strategy, and technology teams.

Ryan Kite Hedges

SVP, Strategy & Experience · The Marketing Store

Yasir has a calm demeanor, and a wicked good eye for UX design. He’s thoughtful and patient, while being diligent and creative with his work. He is a great collaborator who works well with creative, strategy, and technology teams.

Ryan Kite Hedges

SVP, Strategy & Experience · The Marketing Store

Yasir's communication and presentation skills stand out, as he adeptly communicates his ideas, provides context, explains his design process, and actively engages in back-and-forth discussions during implementation. This makes it easy for others to understand and engage with his ideas and recommendations.

Soo Kang

Design Manager · Pinger

Yasir's communication and presentation skills stand out, as he adeptly communicates his ideas, provides context, explains his design process, and actively engages in back-and-forth discussions during implementation. This makes it easy for others to understand and engage with his ideas and recommendations.

Soo Kang

Design Manager · Pinger

Yasir's communication and presentation skills stand out, as he adeptly communicates his ideas, provides context, explains his design process, and actively engages in back-and-forth discussions during implementation. This makes it easy for others to understand and engage with his ideas and recommendations.

Soo Kang

Design Manager · Pinger